Building your client portfolio : prospecting techniques for campaign management services

January 10, 2024

The prosperity of a company depends largely on its total number of clients. This is all the more true in an environment as demanding as campaign management services. To grow, it is imperative to establish a client portfolio that is both rich and diverse. Let me tell you how to do this.

Alternating between direct marketing and traditional marketing

There are dozens of forms of marketing strategies.  However, it is possible to classify them all under two headings : direct marketing and classic marketing.  By visiting this site, you will find out more.

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Classic marketing is the most common and widespread form. It brings together general and generic strategies, created to reach as many people as possible.  These include advertising messages, radio announcements or other similar approaches.

Direct marketing is more complex. It consists of implementing one or more strategies targeting a predefined set of individuals. It requires more time, preparation and resources, but allows you to obtain more notable results in the short term. Each of these strategies has its share of advantages and disadvantages. This is why it is strongly recommended to exploit them and alternate them depending on circumstances.

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Establish a loyalty program for current customers 

The majority of companies focus on potential customers. But what about the current clientele ? Yes, to guarantee the sustainable development of your portfolio, maintaining your relationships with current clients cannot be neglected. 

The simplest way to maintain said relationships is to provide prompt, efficient and high-quality services. If you meet your customers’ requirements, they will have no reason to be interested in other providers. In addition, consider granting exclusive services and benefits to regular customers. Whether it’s slight reductions on prices applied or more complex options, be sure that many of your customers will be delighted to benefit from them. 

Leverage social networks and other advertising channels 

We are in an era where popularity of ‘a company does not rely solely on its know-how. To thrive, you absolutely must leverage every advertising tool and channel at your fingertips. This obviously includes social networks, the most popular means of communication there is. 

Start by creating a page on all the main networks (Facebook, Instagram, Twitter, LinkedIn, etc.) and other similar platforms. Then, employ every possible strategy imaginable to gain visibility. Publicity stunts, collabs, agreements with brands, the main thing is to attract maximum attention. Over time, potential customers will come forward. 

Taking an example from the competition

This is undoubtedly the simplest and most effective strategy there is. Think about it, you are far from being the first service provider to want to establish yourself in your sector of activity. So why not learn from the successes and failures of your predecessors ? 

Take a detailed look at the world’s most famous campaign management services. Dissect their journey, learn from their approaches and learn from their mistakes. This way, you will have a much more precise and realistic perception of how your sector of activity works.

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